{
  "generated_at": "2026-10-07T22:20:52.929Z",
  "methodology_version": "1.0",
  "min_group_size": 20,
  "publisher": "eSIM SOS (esimsos.net)",
  "rules": "Только агрегаты; группы меньше 20 наблюдений не публикуются; недели по МСК; проценты округлены до целых, рубли до 10 ₽. Без идентификаторов покупателей, оптовых цен и маржи.",
  "metrics": {
    "usage_bounds": [
      {
        "group": "все подключённые профили",
        "n": 311,
        "fully_used_pct_lower_bound": 30,
        "fully_used_pct_upper_bound": 67,
        "finished_packages": 126
      }
    ],
    "usage_bounds_by_package_size": [
      {
        "group": "1–3 ГБ",
        "n": 116,
        "fully_used_pct_lower_bound": 34,
        "fully_used_pct_upper_bound": 51,
        "finished_packages": 75
      },
      {
        "group": "20 ГБ и больше",
        "n": 54,
        "fully_used_pct_lower_bound": 28,
        "fully_used_pct_upper_bound": null,
        "finished_packages": null
      },
      {
        "group": "5 ГБ",
        "n": 46,
        "fully_used_pct_lower_bound": 28,
        "fully_used_pct_upper_bound": null,
        "finished_packages": null
      },
      {
        "group": "10 ГБ",
        "n": 95,
        "fully_used_pct_lower_bound": 26,
        "fully_used_pct_upper_bound": 92,
        "finished_packages": 25
      }
    ],
    "usage_bounds_by_country": [
      {
        "group": "Турция",
        "n": 105,
        "fully_used_pct_lower_bound": 34,
        "fully_used_pct_upper_bound": 73,
        "finished_packages": 48
      },
      {
        "group": "остальные страны вместе",
        "n": 206,
        "fully_used_pct_lower_bound": 27,
        "fully_used_pct_upper_bound": 64,
        "finished_packages": 78
      }
    ],
    "usage_mature_cohort": [
      {
        "group": "все страны, пакеты со сроком, уже прошедшим",
        "n": 55,
        "fully_used_pct": 36,
        "share_used_p25_pct": 37,
        "share_used_median_pct": 80,
        "share_used_p75_pct": 100,
        "gb_used_median": 1.1,
        "gb_used_p25": 0.6,
        "gb_used_p75": 2.9,
        "not_fully_used_median_left_pct": 49
      },
      {
        "group": "Турция",
        "n": 21,
        "fully_used_pct": 48,
        "share_used_p25_pct": 55,
        "share_used_median_pct": 96,
        "share_used_p75_pct": 100,
        "gb_used_median": 2.6,
        "gb_used_p25": 1,
        "gb_used_p75": 3,
        "not_fully_used_median_left_pct": 45
      },
      {
        "group": "остальные страны вместе",
        "n": 34,
        "fully_used_pct": 29,
        "share_used_p25_pct": 27,
        "share_used_median_pct": 67,
        "share_used_p75_pct": 100,
        "gb_used_median": 1,
        "gb_used_p25": 0.5,
        "gb_used_p75": 2.3,
        "not_fully_used_median_left_pct": 49
      }
    ],
    "usage_mature_cohort_by_package_size": [
      {
        "group": "1–3 ГБ",
        "n": 52,
        "fully_used_pct": 37,
        "share_used_p25_pct": 37,
        "share_used_median_pct": 79,
        "share_used_p75_pct": 100,
        "gb_used_median": 1,
        "gb_used_p25": 0.5,
        "gb_used_p75": 2.7,
        "not_fully_used_median_left_pct": 49
      }
    ],
    "usage_daily_rate_early": [
      {
        "group": "профили 1–10 дней после первого подключения, все страны",
        "n": 87,
        "gb_per_day_median_lower_bound": 0.5,
        "gb_per_day_p25": 0.2,
        "gb_per_day_p75": 1,
        "exhausted_pct": 15
      },
      {
        "group": "Турция",
        "n": 26,
        "gb_per_day_median_lower_bound": 0.7,
        "gb_per_day_p25": 0.3,
        "gb_per_day_p75": 1.2,
        "exhausted_pct": 4
      },
      {
        "group": "остальные страны вместе",
        "n": 61,
        "gb_per_day_median_lower_bound": 0.5,
        "gb_per_day_p25": 0.2,
        "gb_per_day_p75": 0.8,
        "exhausted_pct": 20
      }
    ],
    "delivery_speed": [
      {
        "group": "сайт и приложения",
        "n": 105,
        "issued": 105,
        "not_issued": 0,
        "median_seconds": 1.4,
        "p90_seconds": 1.7,
        "within_2min_pct": 100,
        "within_5min_pct": 100
      },
      {
        "group": "площадка GGSel",
        "n": 29,
        "issued": 29,
        "not_issued": 0,
        "median_seconds": 5.8,
        "p90_seconds": 6.8,
        "within_2min_pct": 100,
        "within_5min_pct": 100
      },
      {
        "group": "площадка Playerok",
        "n": 29,
        "issued": 29,
        "not_issued": 0,
        "median_seconds": 3.3,
        "p90_seconds": 6.4,
        "within_2min_pct": 97,
        "within_5min_pct": 97
      }
    ],
    "delivery_speed_by_payment_method": [
      {
        "group": "СБП",
        "n": 89,
        "issued": 89,
        "not_issued": 0,
        "median_seconds": 1.4,
        "p90_seconds": 1.7,
        "within_2min_pct": 100,
        "within_5min_pct": 100
      }
    ],
    "activation": [
      {
        "group": "все каналы",
        "n": 397,
        "installed_within_1h_pct": 79,
        "connected_within_1h_pct": 45,
        "installed_within_24h_pct": 86,
        "connected_within_24h_pct": 66,
        "installed_within_7d_pct": 90,
        "connected_within_7d_pct": 79,
        "never_connected_30d_pct": 13,
        "n_for_30d": 30,
        "cancelled_or_replaced_pct": 10
      },
      {
        "group": "сайт и приложения",
        "n": 280,
        "installed_within_1h_pct": 80,
        "connected_within_1h_pct": 53,
        "installed_within_24h_pct": 86,
        "connected_within_24h_pct": 73,
        "installed_within_7d_pct": 91,
        "connected_within_7d_pct": 85,
        "never_connected_30d_pct": 13,
        "n_for_30d": 30,
        "cancelled_or_replaced_pct": 8
      },
      {
        "group": "площадки",
        "n": 117,
        "installed_within_1h_pct": 79,
        "connected_within_1h_pct": 27,
        "installed_within_24h_pct": 83,
        "connected_within_24h_pct": 49,
        "installed_within_7d_pct": 87,
        "connected_within_7d_pct": 62,
        "never_connected_30d_pct": null,
        "n_for_30d": 0,
        "cancelled_or_replaced_pct": 16
      }
    ],
    "activation_context": [
      {
        "group": "всего",
        "profiles_cancelled_counted_as_not_connected": 41,
        "orders_without_profile_in_pool": 0,
        "orders_total": 397
      }
    ],
    "lead_time_to_first_use": [
      {
        "group": "первое подключение после покупки",
        "n": 172,
        "median_days": 0,
        "p25_days": 0,
        "p75_days": 0.4,
        "p90_days": 2.1,
        "within_24h_pct": 85,
        "d1_3_pct": 7,
        "d3_7_pct": 4,
        "d7_plus_pct": 4,
        "base_all_profiles_older_14d": 174
      }
    ],
    "orders_by_country": [
      {
        "group": "Турция",
        "n": 130,
        "share_pct": 33
      },
      {
        "group": "Грузия",
        "n": 38,
        "share_pct": 10
      },
      {
        "group": "Беларусь",
        "n": 31,
        "share_pct": 8
      },
      {
        "group": "Египет",
        "n": 24,
        "share_pct": 6
      },
      {
        "group": "остальные страны вместе",
        "n": 174,
        "share_pct": 44
      }
    ],
    "orders_by_region": [
      {
        "group": "Турция",
        "n": 130,
        "share_pct": 33
      },
      {
        "group": "Азия",
        "n": 70,
        "share_pct": 18
      },
      {
        "group": "СНГ и Кавказ",
        "n": 106,
        "share_pct": 27
      },
      {
        "group": "Ближний Восток и Африка",
        "n": 41,
        "share_pct": 10
      },
      {
        "group": "Европа",
        "n": 24,
        "share_pct": 6
      },
      {
        "group": "Другое",
        "n": 26,
        "share_pct": 7
      }
    ],
    "weekly_dynamics": [
      {
        "group": "неделя с 2026-08-31",
        "n": 20,
        "turkey_pct": 55,
        "cis_caucasus_pct": 25,
        "asia_pct": 5,
        "middle_east_africa_pct": 10,
        "europe_pct": 5,
        "marketplace_pct": 0
      },
      {
        "group": "неделя с 2026-09-07",
        "n": 83,
        "turkey_pct": 36,
        "cis_caucasus_pct": 16,
        "asia_pct": 20,
        "middle_east_africa_pct": 14,
        "europe_pct": 7,
        "marketplace_pct": 2
      },
      {
        "group": "неделя с 2026-09-14",
        "n": 68,
        "turkey_pct": 31,
        "cis_caucasus_pct": 25,
        "asia_pct": 21,
        "middle_east_africa_pct": 13,
        "europe_pct": 4,
        "marketplace_pct": 41
      },
      {
        "group": "неделя с 2026-09-21",
        "n": 106,
        "turkey_pct": 26,
        "cis_caucasus_pct": 30,
        "asia_pct": 23,
        "middle_east_africa_pct": 7,
        "europe_pct": 7,
        "marketplace_pct": 35
      },
      {
        "group": "неделя с 2026-09-28",
        "n": 86,
        "turkey_pct": 35,
        "cis_caucasus_pct": 31,
        "asia_pct": 12,
        "middle_east_africa_pct": 10,
        "europe_pct": 6,
        "marketplace_pct": 34
      },
      {
        "group": "неделя с 2026-10-05",
        "n": 34,
        "turkey_pct": 29,
        "cis_caucasus_pct": 35,
        "asia_pct": 12,
        "middle_east_africa_pct": 6,
        "europe_pct": 6,
        "marketplace_pct": 62
      }
    ],
    "bundles_volume_x_duration": [
      {
        "group": "3 ГБ на 15 дн.",
        "n": 118,
        "share_pct": 30
      },
      {
        "group": "10 ГБ на 30 дн.",
        "n": 109,
        "share_pct": 27
      },
      {
        "group": "5 ГБ на 30 дн.",
        "n": 56,
        "share_pct": 14
      },
      {
        "group": "1 ГБ на 7 дн.",
        "n": 50,
        "share_pct": 13
      },
      {
        "group": "20 ГБ на 30 дн.",
        "n": 49,
        "share_pct": 12
      }
    ],
    "orders_by_package_size": [
      {
        "group": "1–3 ГБ",
        "n": 173,
        "share_pct": 44
      },
      {
        "group": "20 ГБ и больше",
        "n": 59,
        "share_pct": 15
      },
      {
        "group": "5 ГБ",
        "n": 56,
        "share_pct": 14
      },
      {
        "group": "10 ГБ",
        "n": 109,
        "share_pct": 27
      }
    ],
    "average_check": [
      {
        "group": "сайт и приложения",
        "n": 275,
        "mean_rub": 870,
        "median_rub": 620,
        "p25_rub": 410,
        "p75_rub": 970
      },
      {
        "group": "площадки",
        "n": 117,
        "mean_rub": 560,
        "median_rub": 420,
        "p25_rub": 270,
        "p75_rub": 650
      },
      {
        "group": "Турция, сайт и приложения",
        "n": 110,
        "mean_rub": 630,
        "median_rub": 570,
        "p25_rub": 370,
        "p75_rub": 710
      }
    ],
    "repeat_purchases": [
      {
        "group": "покупатели сайта и приложений с известным контактом",
        "n": 202,
        "repeat_buyers_pct": 20,
        "top_up_same_country_in_validity_pct": 19,
        "later_other_country_pct": 0,
        "observation_weeks": 5.4
      }
    ],
    "sales_channels": [
      {
        "group": "площадки против сайта и приложений",
        "n": 397,
        "marketplaces_pct": 29,
        "site_and_apps_pct": 71,
        "mini_app_of_site_and_apps_pct": 61
      }
    ],
    "payment_methods_site": [
      {
        "group": "сайт и приложения, способ известен (с конца сентября)",
        "n": 120,
        "sbp_pct": 84,
        "card_pct": 16,
        "other_pct": 0
      }
    ],
    "purchase_time_of_day_msk": [
      {
        "group": "день (13–17)",
        "n": 67,
        "share_pct": 24
      },
      {
        "group": "поздний вечер (21–24)",
        "n": 47,
        "share_pct": 17
      },
      {
        "group": "утро и полдень (9–13)",
        "n": 73,
        "share_pct": 26
      },
      {
        "group": "ночь и раннее утро (0–9)",
        "n": 45,
        "share_pct": 16
      },
      {
        "group": "вечер (17–21)",
        "n": 48,
        "share_pct": 17
      }
    ],
    "purchase_day_of_week_msk": [
      {
        "group": "понедельник",
        "n": 33,
        "share_pct": 12
      },
      {
        "group": "суббота",
        "n": 38,
        "share_pct": 14
      },
      {
        "group": "вторник",
        "n": 32,
        "share_pct": 11
      },
      {
        "group": "четверг",
        "n": 57,
        "share_pct": 20
      },
      {
        "group": "воскресенье",
        "n": 41,
        "share_pct": 15
      },
      {
        "group": "среда",
        "n": 43,
        "share_pct": 15
      },
      {
        "group": "пятница",
        "n": 36,
        "share_pct": 13
      }
    ],
    "roaming_vs_esim_by_country": [
      {
        "group": "Турция, 3 ГБ",
        "n": null,
        "esim_price_rub": 350,
        "operator_cheapest_rub": 1000,
        "operator_cheapest_name": "МТС",
        "saving_pct": 65,
        "times_cheaper": 2.9
      },
      {
        "group": "Египет, 3 ГБ",
        "n": null,
        "esim_price_rub": 600,
        "operator_cheapest_rub": 1000,
        "operator_cheapest_name": "МТС",
        "saving_pct": 40,
        "times_cheaper": 1.7
      },
      {
        "group": "ОАЭ, 3 ГБ",
        "n": null,
        "esim_price_rub": 750,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 35,
        "times_cheaper": 1.5
      },
      {
        "group": "Грузия, 3 ГБ",
        "n": null,
        "esim_price_rub": 430,
        "operator_cheapest_rub": 999,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 57,
        "times_cheaper": 2.3
      },
      {
        "group": "Таиланд, 3 ГБ",
        "n": null,
        "esim_price_rub": 370,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 68,
        "times_cheaper": 3.1
      },
      {
        "group": "Китай, 3 ГБ",
        "n": null,
        "esim_price_rub": 390,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 66,
        "times_cheaper": 3
      },
      {
        "group": "Казахстан, 3 ГБ",
        "n": null,
        "esim_price_rub": 400,
        "operator_cheapest_rub": 999,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 60,
        "times_cheaper": 2.5
      },
      {
        "group": "Италия, 3 ГБ",
        "n": null,
        "esim_price_rub": 350,
        "operator_cheapest_rub": 1000,
        "operator_cheapest_name": "МТС",
        "saving_pct": 65,
        "times_cheaper": 2.8
      },
      {
        "group": "Вьетнам, 3 ГБ",
        "n": null,
        "esim_price_rub": 410,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 64,
        "times_cheaper": 2.8
      },
      {
        "group": "Турция, 5 ГБ",
        "n": null,
        "esim_price_rub": 420,
        "operator_cheapest_rub": 1799,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 77,
        "times_cheaper": 4.3
      },
      {
        "group": "Египет, 5 ГБ",
        "n": null,
        "esim_price_rub": 870,
        "operator_cheapest_rub": 1799,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 52,
        "times_cheaper": 2.1
      },
      {
        "group": "ОАЭ, 5 ГБ",
        "n": null,
        "esim_price_rub": 1260,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": -9,
        "times_cheaper": 0.9
      },
      {
        "group": "Грузия, 5 ГБ",
        "n": null,
        "esim_price_rub": 600,
        "operator_cheapest_rub": 1799,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 67,
        "times_cheaper": 3
      },
      {
        "group": "Таиланд, 5 ГБ",
        "n": null,
        "esim_price_rub": 450,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 61,
        "times_cheaper": 2.6
      },
      {
        "group": "Китай, 5 ГБ",
        "n": null,
        "esim_price_rub": 470,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 59,
        "times_cheaper": 2.5
      },
      {
        "group": "Казахстан, 5 ГБ",
        "n": null,
        "esim_price_rub": 540,
        "operator_cheapest_rub": 1799,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 70,
        "times_cheaper": 3.3
      },
      {
        "group": "Италия, 5 ГБ",
        "n": null,
        "esim_price_rub": 420,
        "operator_cheapest_rub": 1799,
        "operator_cheapest_name": "МегаФон",
        "saving_pct": 76,
        "times_cheaper": 4.3
      },
      {
        "group": "Вьетнам, 5 ГБ",
        "n": null,
        "esim_price_rub": 590,
        "operator_cheapest_rub": 1150,
        "operator_cheapest_name": "МТС",
        "saving_pct": 48,
        "times_cheaper": 1.9
      }
    ],
    "roaming_vs_esim": [
      {
        "group": "3 ГБ: пакет eSIM SOS (15 дней) против самого дешёвого пакета оператора с таким же или большим объёмом",
        "n": 9,
        "our_price_rub_median": 400,
        "operator_cheapest_rub_median": 1000,
        "saving_pct_median": 64,
        "saving_pct_min": 35,
        "saving_pct_max": 68,
        "times_cheaper_median": 2.8
      },
      {
        "group": "5 ГБ: пакет eSIM SOS (30 дней) против самого дешёвого пакета оператора с таким же или большим объёмом",
        "n": 9,
        "our_price_rub_median": 540,
        "operator_cheapest_rub_median": 1800,
        "saving_pct_median": 61,
        "saving_pct_min": -9,
        "saving_pct_max": 77,
        "times_cheaper_median": 2.6
      }
    ],
    "internet_exit_country": [
      {
        "group": "Турция",
        "n": 122,
        "main_exit": "Нидерланды",
        "main_exit_pct": 100
      },
      {
        "group": "Азия (малые страны вместе)",
        "n": 62,
        "main_exit": "Гонконг",
        "main_exit_pct": 79
      },
      {
        "group": "Грузия",
        "n": 36,
        "main_exit": "Великобритания",
        "main_exit_pct": 100
      },
      {
        "group": "СНГ и Кавказ (малые страны вместе)",
        "n": 32,
        "main_exit": "Великобритания",
        "main_exit_pct": 94
      },
      {
        "group": "Египет",
        "n": 22,
        "main_exit": "Великобритания",
        "main_exit_pct": 100
      },
      {
        "group": "Беларусь",
        "n": 30,
        "main_exit": "Великобритания",
        "main_exit_pct": 100
      }
    ],
    "support_topics": [
      {
        "group": "Технические: не ставится, не работает интернет, телефон не поддерживает eSIM",
        "n": 31,
        "share_of_people_with_a_topic_pct": 55,
        "messages": 48
      },
      {
        "group": "Деньги, заказ и вопросы: возврат, поиск заказа, бонус за отзыв, остаток и докупка, вопросы до покупки",
        "n": 25,
        "share_of_people_with_a_topic_pct": 45,
        "messages": 38
      }
    ],
    "support_response": [
      {
        "group": "время от сообщения до ответа или закрытия",
        "n": 133,
        "median_minutes": 41,
        "p90_minutes": 3769,
        "answered_pct": 94
      }
    ],
    "support_contact_rate": [
      {
        "group": "все оплаченные заказы за период ведения журнала",
        "n": 342,
        "orders_with_support_chat_pct": 13
      }
    ]
  },
  "suppressed_groups": 13,
  "meta": {
    "excluded": {
      "manual": 12
    },
    "pool": {
      "in_pool": 615,
      "orders_with_live_profile": 356,
      "cancelled_profiles": 41,
      "orders_without_profile_in_pool": 0
    },
    "trip_date": {
      "filled": 114,
      "equals_purchase_day_or_earlier_pct": 79,
      "ahead_1d_or_more": 24,
      "usable_for_publication": true
    },
    "roaming": {
      "checked_at": "2026-10-04",
      "operators_region": "Москва",
      "countries": 9,
      "rate_used_rub_per_usd": 85.5,
      "promo_percent": 8,
      "promo_until": "2026-10-19",
      "note": "расчёт, не выборка: n — число стран; цены eSIM — каталог на момент сборки, с действующей акцией; пакеты операторов разного срока"
    },
    "support": {
      "client_messages": 141,
      "people_total": 58,
      "people_with_topic": 56,
      "people_in_unpublished_groups": 16,
      "window_from_week": "2026-09-07",
      "note": "тема — по ключевым словам; человек может быть в нескольких группах; журнал — только обращения в бот поддержки"
    },
    "window": {
      "first_week": "2026-08-31",
      "last_week": "2026-10-05",
      "orders_in_scope": 397
    }
  }
}